The rapid growth in mobile phone ownership has opened a new, mass marketing
channel for marketers to reach their target market. Direct, responsive
and measurable, mobile marketing is emerging as a key element of
the marketing mix.
Mobile marketing integrates across the marketing mix to drive the effectiveness
of both above and below the line activities. Delivering:
- Direct marketing channel to customers
- Clean, uncluttered environment to maximize the impact of the marketing message
- Context and time relevant marketing medium
- Instant response mechanism delivering true one to one communication
- A digital medium enabling deep campaign measurement and analysis
Marketers are deploying mobile to strategically drive customer acquisition, retention
and improved relationships. Campaign tactics include an instant response
mechanism allowing all cell phone users to respond using a one button
reply for convenience and an immediate call to order with our most popular
mobile marketing campaigns.
Engaging and effective mobile marketing campaigns reflect an understanding
of the existing mobile habits of the target market. The unique and personal
nature of mobile communication dictates an approach that is clear, actionable,
engaging and instantly rewarding for consumers.
- How does the target market currently use mobile?
- The effective integration of the campaign across multiple elements of the marketing mix
- Ensuring a positive customer experience as a key driver for response and uptake
- Building long term value out of data collection
- Operating within the regulatory and legal guidelines for mobile marketing
Working with our clients, we provide the knowledge, experience and technology
to plan, build and execute successful mobile marketing campaigns.
Through almost 100 mobile services operated across the globe, our insight and learning
has helped companies operate campaigns that engage their target market,
drive response and deliver key customer insight and learning.
If you are considering mobile marketing and would like to discuss opportunity please
click here or contact: