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FAQ - Top 20 Questions

 

1. Why SMS?
2. What is MMS?
3. How much does a campaign cost?
4. How much does an SMS cost?
5. Can CosmiCell run campaigns across every network?
6. Why SMS marketing?
7. What are the response rates?
8. Can mobile marketing influence purchasing behaviour?
9. How can mobile marketing make me money?
10. How can 120 characters add value to my brand?
11. What kind of data does CosmiCell have?
12. How much does data cost?
13. Can I create my own database?
14. How important is it to have opted-in numbers?
15. What does IVR mean?
16. What does SMS mean?
17. What separates CosmiCell from its competitors?
18. How much funding does CosmiCell have and who's invested?
19. Can CosmiCell do global campaigns?
20. What does the future hold for SMS and SMS marketing?

Why SMS?

Short Messaging Service or mobile text messaging service has become a valuable and cost-effective service tool for marketers and particularly promoters to advertise events, promote brands, or to alert target audiences of special events or offers. SMS provides an easy and quick method of dispatching large-scale marketing campaigns at a fraction of the cost of traditional marketing campaigns. A quick veiw glossary is available

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What is MMS?

MMS enables multimedia messages containing content such as pictures, music, images, graphics, and ring tones. MMS is expected to be one of the key services that will drive demand for WAP and GPRS. The MMS standard, based on 3GPP and WAP Forum standards, includes an MMS mail client on the device, a WAP gateway for sending and receiving messages, and a multimedia messaging service center (MMSC) for storing, transcoding and relaying messages.The cost will be close to double because of the addition content needed to be transfered and we can send now but MMS is new and consumers need to have a MMS enabled phone to receive MMS.

Most new cell phones sold today in the market place are MMS enabled .

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How much does a campaign cost?

The cost of a campaign can vary according to volumes, the individual mechanic, whether the campaign is integrated and so on. The best way to find out how much a campaign will cost is to send us a brief by clicking here

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How much does an SMS cost?

The cost of an SMS varies according to volume, to find out more, see or email our Sales Department

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Can CosmiCell run campaigns across every network?

Yes. We can send a campaign to people on most any network as our aggregator is the best in the business.

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What are the response rates?

The response rates to mobile campaigns currently are reaching 60% and even higher depending on the campaign and it's creative. To find out results to specific campaigns, then contact our Sales Department.

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Can mobile marketing influence purchasing behaviour?

Research conducted on campaigns have shown how an SMS campaign has directly influenced purchasing behaviour to find out more, contact our Advertising Department.

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Why SMS marketing?

Research shows that SMS is the most effective medium of advertising having greater penetration and cost effectiveness than any other modern medium of marketing utilized today, including radio and television. SMS is 50% more successful at building brand awareness than TV and 130% more successful than radio, even at much lower frequency levels.* Studies have shown that an SMS will always be read by the recipient since it arrives directly into the recipient's hand-held mobile device where she may then choose to keep and re-read later, forward, delete or even reply-to the message. The strength of the recipient's relationship with her mobile phone is unique, making SMS marketing the most direct and personal method of marketing available today. Unlike being given a hand out, event flyer or brochure at which she may take a brief glance and then toss, SMS can be saved and referred back to at a later time.

How can mobile marketing make me money?

Mobile marketing can make you money in several ways; Increasing your brand awareness and generating sales directly from your advertising campaigns, Selling your data, Reverse Billing applications (premium rate SMS), premium rate IVR, micropayments and so on. To find out more, contact our Sales Department.

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How can 120 characters add value to my brand?

120 characters is not a lot of space to add value to your brand, or is it? Independent research has shown SMS campaigns have incredibly high brand recall, some as high as 96%. We are not just an SMS company, we follow up e-mail to increase the brand experience and send news letters to participants to introduce new oppurtunities also. Currently sending SMS in the U.S.A. is up to 160 characters including spaces but we keep our mesages closer to 120 characters because currently some cell phones will break the message into two individual messages if over 120.

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What kind of data does CosmiCell have?

The CPM rate of campaigning a list of mobile numbers or email addresses is dependent on what information you need. The cost varies according to how segmented your request is, ie regionality, age, interests (electronics or sports) etc.We have access to Opt-in or Permission based consumers available in many areas. For an aproximent number, please contact our Advertising Department

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How much does data cost?

The cost of data varies according to the quantity invested in and how profiled you want the data to be for your specific campaign. For a proposed estimate please contact CosmiCell's Sales Department

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Can I create my own database?

Yes. If you have an Opt-in or Permission Based list of mobile numbers and/or email addresses you want campaigned through our services, CosmiCell Media can do this on your behalf. You must have proof that these list are Opt-in or Permission Based lists.CosmiCell does not Spam

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How important is it to have opted-in numbers?

Active opt-in (permission based members) is now a legal requirement in most areas including the United States. CosmiCell only sends to permission based members and will never spam.

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What does IVR mean?

Interactive Voice Response. A voice platform which can be accessed on local, national & premium rate from mobiles and landline phones.

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What does SMS mean?

SMS is an abriviation of Short Message Service. For more information consult our

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What separates CosmiCell from its competitors?

CosmiCell is a mobile marketing agency that brings revenue to small to large companies that are now affordable. We also work directly with only the best platforms to insure the highest rate of delivery. We are also the only company able to offer our clients access to profiled, permission based members targeted to a specific area. We also work hand in hand with our clients to insure the best experience possible to deliver the highest R.O.I. for your advertising dollar

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How much funding does CosmiCell have and who's invested?

Figures are not made public as of yet but can be given to investors interested in our company. CosmiCell is totally funded by it's owners and partners. Investors with interest in CosmiCell should contact our Marketing Department

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Can CosmiCell do Global campaigns?

Yes. Contact our Advertising Department and we will have you consult with a CosmiCell agent closest to your area for specifics on your campaign.

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What does the future hold for SMS and SMS marketing?

The growth of SMS has been astonishing since the very first time an SMS was dispatched. SMS use by marketers is expected to grow to 76% by the end of 2005. The future holds more with prevailing technologies such as our new MMS (Multimedia Messaging System).Coming soon

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